Apparently, you can do ‘weekend courses’ in SEO and then you can SEO websites. I was told this by someone recently when asked who was optimising their sites now. “Oh we have a girl who did a course in it one weekend”.

Good luck!

So, I guess you can work out that I really don’t think it’s a great idea to have someone optimising sites after a weekend course.

SEO is such a vast and complicated area once you really know it. It has so many ifs, buts and maybes, that even the seasoned professionals are forever reading and scanning forums and blogs, keeping up with the latest technical issues and theories about ranking algorithms.

To be an SEO you have to be part word smith, part web designer, and have an understanding of technical server issues. Ok, you don’t need a deep understanding of how web servers are set up, but a rudimentary understanding is at least necessary. You also need to make a commitment to read a lot of information, and to keep reading, because things move fast, very fast. And if your client is relying on their Google rankings to make a buck and they drop 15 places overnight after being number 1 or 2 for months if not years, you are going to have to know what the hell just happened.

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