Internet Marketing

Internet marketing and search engine marketing is about using online marketing tactics to make a website more ‘search engine friendly’ and more visible on the web for specific industry phrases.

Search engine marketing includes the optimisation of a website’s HTML code, altering content to improve a site’s relevancy, and building links into the site.

Through careful observation of search engine results pages and general ranking trends in Google, we are able to deduce quite a lot about how search engines are positioning sites. Therefore, the goal of search engine optimisation is to make a website more relevant in the eyes of the search engines by trying to anticipate how search engines are ranking websites.

We can provide you with:

  • Search engine optimisation (report and implementation)
  • A search engine optimisation report for your web company to implement
  • Ongoing search engine marketing each month
  • Monthly search engine marketing reports
  • Submissions to the major search engines and website directories including NZ search engines and web directories.

Link Building to increase the your PageRank

Link Popularity is the term used to describe how many websites link to your website. It is an important part of search engine marketing as many search engines factor link popularity into their search algorithms. A good link popularity can help you get high rankings in the search engines.

PageRank is a rating conferred by Google based on how many websites link to a particular website. Some New Zealand sites can accrue a PageRank of between 6 and 7 (with the majority achieving at least a 4-5). It is important for all sites to have other sites linking to them as a good PageRank (or link popularity) can help in obtaining high rankings in the search engines.

In conjunction with the search engine optimization we can undertake a link building campaign and request listings on New Zealand and international website directories, as well as submitting the URL of the site to the major search engines (such as Google, MSN and Yahoo). This will include adding/updating a links page on the site.