While you’ve been away on a break over the holiday period your website may well have hit a few snags – or you may have been so busy at the end of the year that a few things have been overlooked. The start of a New Year is an excellent time to run some quick checks of your website to make sure everything is in good working order.
The Weightmatters website went live today. The website was a pre-made website that was purchased by the client and then customised by Web Matters for their requirements. The customisations included adding in their content and images, hosting the website, search engine optimisation, and putting the site live
We recently designed and built the new Quality Shopper website. Quality Shopper is a Christchurch based mystery shopping company who specialise in gathering business information through their use of an extensive network of trained Mystery Shoppers. The website is developed in WordPress for content management and multiple editable regions which means Quality Shopper will be [...]
I wrote this on the Saturday of the week following the February 2011 Christchurch earthquake. It was 11 days out from ‘quake day’ and we didn’t have power, running water or sewerage. Many people can’t begin to imagine what that must be like – and I was one of them as in the September 2010 [...]
You should always consider search engine optimisation (SEO) issues when drafting your website copy. My recommendation is that you write in a ‘natural style’ for your target audience, while keeping an eye on the keywords and phrases you use. It can be a delicate balance. Though the two goals are not mutually exclusive, if one [...]
Writing in the active voice as opposed to the passive voice makes your writing more concise and readable. Your message will be more to the point. Writing in the active voice also uses less words than writing in the passive voice. The active voice focuses on the subject or the ‘doer’ of an action. Whereas [...]
Imagine a shopping cart without an ‘add to cart’ option? It would be ridiculous wouldn’t it? Then why do so many websites not even ask for enquiries! A call to action is simply asking someone to do something, such as: fill in an enquiry form complete a questionnaire purchase a product take up a special [...]
It’s easy to get stuck in a ‘word rut’ where you keep using the same words over and over again. It helps your writing considerably if you vary your copy with an interesting mix of powerful phrases. Unless you are a natural word smith then you will need some help. I often turn to Microsoft [...]
When writing for the web you can afford to be less formal with your language. After all, you are not drafting an annual report or asking for money from your bank manager. So avoid referring to your business in the ‘third person’. Third Person: “Since 1995 Acme Publishing have published some of the most widely [...]
What’s in it for me, is the question that everyone is silently asking themselves as they go through the decision making process. You need to answer it. Will you help them save time? Or save money? Or both? Will this improve them as a person? Will it benefit their business? People are looking for benefits [...]
