If you asked five search-engine-optimisation experts how they would optimise your website, you would probably get five quite different replies, as every expert has their own ideas about the ‘web recipe’ that Google in particular is looking for. However, there are optimisation methods that are widely accepted, and a good search engine optimiser will provide [...]
You can get a return on your search engine optimisation investment through: Increased sales. More newsletter subscribers. More visitors to your website. More emails and enquiries. High website conversion rates The majority of websites are found through the top three search engines, which are Google, Yahoo and MSN. People searching for information don’t usually go [...]
Though it sounds like SEO experts should optimize search engines, what they really do is optimize websites so they perform well in the search engines. Search Engine Optimization (SEO) involves making very specific changes to a website’s content and HTML coding, to help improve the website’s ranking on the search engines. SEO experts will undertake [...]
Website optimisation includes search engine optimisation and search engine marketing and making your website more persuasive and useful. Off-line marketing can bring visitors to your site, but to get the most out of your website you need to be highly visible on the search engines. Website optimisation will give you the competitive edge you have [...]
Once your web site has been online for 6-8 weeks, do a report on your web site’s results to date. You should have access to your web site’s statistics to check your unique visitors for the last calendar month, and you will be able to see which search engines have started to send you visitors. [...]
Once your website has been proofed, tested, signed off, uploaded and tested again by your web designer, you can launch the website. After all the hard work it is great to see your website go live! But don’t forget to turn your attention to web marketing to make the most out of your investment. Let [...]
One of the main reasons why some web sites are successful over others is because they regularly up date their content. At a minimum try and up date your site once a month. Talk to your web designer about having a maintenance contract for your site or look into having a content management system. Content [...]
One of the hardest parts of putting together a site is deciding exactly what pages you need and the content that should go onto each page. A lot of this depends upon the purpose of the website and its target audience. Once you have finalised these areas jot down the the page ideas that come [...]
The best practice is to set a ‘go live’ date with your web designer and stick to it! Make sure your online date is realistic though. Can you really provide the information to your web designer within the time frame they need to format it? Talk with your web designer about their production schedule, can [...]
The web design brief is an important document and your designer should provide you with one to complete before work begins. The brief will be your instructions to your web designer, and should set out your design preferences. This will give your web designer a guide to work from when they prepare your design concepts. [...]
