Your unique selling position (or proposition) is what sets you apart from your competition. So what is your USP? It could be the personalised service you offer, the speed of your delivery, or the depth of your knowledge about a specialist area. Once you have identified your unique selling position you need to communicate it [...]
Before you can sell to someone they have to be motivated to buy. So you need to know what motivates someone to buy your type of product or service. Motivation is stimulated by desire for needs, or for wants. This is pretty simplified, but I believe it is a fair comment to suggest that people [...]
Most people will only buy online or make contact with you, if they believe your website is credible and trustworthy. Since you are not face to face, you need to build trust through your words. I once attended a lecture by a Professor involved in an MBA program. He spoke about buying decisions and product [...]
Make your headlines work for you. They should grab attention while also imparting important information. If your site lacks good headlines people won’t take the time to read the body of your text. Headlines need to pull people into your website copy, engaging them and making them want to read more. Headlines should create a [...]
Website copy writing adapts traditional writing guidelines to solve some of the problems all web marketers face. Typical challenges faced by website owners include: The back button! One click and your visitor can be gone never to return. People skim read web pages, so information has to be ‘digestible’. People have very short attention spans [...]
Getting listed on New Zealand website directories and search engines will bring traffic to your site, but it will also help your site build up its “link popularity’. Link building is a vital part of online marketing and it takes time. You also want to make sure you link on the right sites, and not [...]
Link Popularity is the term used to describe how many websites link to your website. It is an important part of search engine marketing as many search engines factor link popularity into their search algorithms. A good link popularity can help you get high rankings in the search engines. Many website owners become frustrated with [...]
If you asked five search-engine-optimisation experts how they would optimise your website, you would probably get five quite different replies, as every expert has their own ideas about the ‘web recipe’ that Google in particular is looking for. However, there are optimisation methods that are widely accepted, and a good search engine optimiser will provide [...]
You can get a return on your search engine optimisation investment through: Increased sales. More newsletter subscribers. More visitors to your website. More emails and enquiries. High website conversion rates The majority of websites are found through the top three search engines, which are Google, Yahoo and MSN. People searching for information don’t usually go [...]
Though it sounds like SEO experts should optimize search engines, what they really do is optimize websites so they perform well in the search engines. Search Engine Optimization (SEO) involves making very specific changes to a website’s content and HTML coding, to help improve the website’s ranking on the search engines. SEO experts will undertake [...]
