The concept of a satellite website has been around for many years. Essentially it is a niche website that is designed to rank highly in the search engine for a number of keyword phrases. The satellite website can act as either a referral mechanism to your main website, or you could accept enquiries directly from [...]
Classic Coupes and Collectables came to Web Matters looking for a way to email their customers about their most recent vehicles. Web Matters suggested using an HTML email template that could be saved as an Outlook MSG file and used over and over again. This is by far one of the simplest methods of sending [...]
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If you have a blog but you’re not updating it very often, you might like to consider outsourcing your blog writing. We know that coming up with new content can be quite an effort, but to fully capitalise on the benefits of blogging you’ve to to keep the content coming and with some frequency (one [...]
As the image below proves, it is possible to get new content into Google (and ranking) within an hour. This image is from Christchurch Daily Photo my photography website. Every day I post a new photo. And these new posts find their way into Google within an hour. Now that is pretty cool, especially since [...]
Lately I’ve been delighted and also quite amused to discover just how quickly one of my new website articles is indexed by Google. I’m delighted because pages are showing up in the search results within hours and I get traffic from the searches within hours as well. The amusement stems from me trying to further [...]
I’m on Facebook every day, so perhaps my recommendation to ‘Facebook-ify’ your website is premised on a certain amount of personal bias. But alas, I am not the only Facebook user amongst my network of friends who frequently adds website URL’s to their own profiles or their friend’s profiles. For instance, my friend and I [...]
The Generation Y Factor! If your target market online includes the infamous Generation Y (young adults and teens) then you need to get clued up on what this generation is doing online. But first, what makes Generation Y different from boomers or Gen X? Well, here’s an interesting quote from Bea Fields on Generation Y’s [...]
Is your website a success? Not sure of the answer? You’re not alone. Website owners around the world are scratching their heads and wondering if their website should be doing better than it is. It starts with your expectations. What was the intended purpose of the website? Perhaps you just wanted to have something online [...]
