Getting listed on New Zealand website directories and search engines will bring traffic to your site, but it will also help your site build up its “link popularity’. Link building is a vital part of online marketing and it takes time. You also want to make sure you link on the right sites, and not [...]
Link Popularity is the term used to describe how many websites link to your website. It is an important part of search engine marketing as many search engines factor link popularity into their search algorithms. A good link popularity can help you get high rankings in the search engines. Many website owners become frustrated with [...]
If you asked five search-engine-optimisation experts how they would optimise your website, you would probably get five quite different replies, as every expert has their own ideas about the ‘web recipe’ that Google in particular is looking for. However, there are optimisation methods that are widely accepted, and a good search engine optimiser will provide [...]
You can get a return on your search engine optimisation investment through: Increased sales. More newsletter subscribers. More visitors to your website. More emails and enquiries. High website conversion rates The majority of websites are found through the top three search engines, which are Google, Yahoo and MSN. People searching for information don’t usually go [...]
Though it sounds like SEO experts should optimize search engines, what they really do is optimize websites so they perform well in the search engines. Search Engine Optimization (SEO) involves making very specific changes to a website’s content and HTML coding, to help improve the website’s ranking on the search engines. SEO experts will undertake [...]
Website optimisation includes search engine optimisation and search engine marketing and making your website more persuasive and useful. Off-line marketing can bring visitors to your site, but to get the most out of your website you need to be highly visible on the search engines. Website optimisation will give you the competitive edge you have [...]
Lately I’ve been delighted and also quite amused to discover just how quickly one of my new website articles is indexed by Google. I’m delighted because pages are showing up in the search results within hours and I get traffic from the searches within hours as well. The amusement stems from me trying to further [...]
What constitutes a good website design can be very subjective but there are some simple design rules that everyone instinctively recognises even if they are not conscious of them. Follow these rules and your website will impress your visitors and most importantly your design won’t get in the way of your message. Utilisation of white [...]
A primary goal of any business website is to be highly visible online for your target market. To achieve this you need to rank within the top ten in Google for your industry keyword search phrases and have links on relevant websites (such as web portals or website directories). To increase your online visibility you [...]
Yesterday I discovered the Website Grader site. It’s a free tool to judge how SEO friendly your site is and gives you a total score based on quite a few different criteria. As I’m usually working on other people’s websites (like the proverbial builder who never quite gets his own house in order), it was [...]
