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	<title>Web Matters Christchurch Website Designers &#187; Search Engine Optimisation</title>
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		<title>Getting listed on New Zealand Website Directories</title>
		<link>http://www.webmatters.co.nz/2011/02/new-zealand-website-directories/</link>
		<comments>http://www.webmatters.co.nz/2011/02/new-zealand-website-directories/#comments</comments>
		<pubDate>Mon, 21 Feb 2011 02:56:32 +0000</pubDate>
		<dc:creator>Michelle Sullivan</dc:creator>
				<category><![CDATA[Search Engine Optimisation]]></category>

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		<description><![CDATA[Getting listed on New Zealand website directories and search engines will bring traffic to your site, but it will also help your site build up its “link popularity’. Link building is a vital part of online marketing and it takes time. You also want to make sure you link on the right sites, and not [...]]]></description>
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		<title>Understanding website link popularity</title>
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		<pubDate>Fri, 18 Feb 2011 01:37:38 +0000</pubDate>
		<dc:creator>Michelle Sullivan</dc:creator>
				<category><![CDATA[Search Engine Optimisation]]></category>

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		<description><![CDATA[Link Popularity is the term used to describe how many websites link to your website. It is an important part of search engine marketing as many search engines factor link popularity into their search algorithms. A good link popularity can help you get high rankings in the search engines. Many website owners become frustrated with [...]]]></description>
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		<title>Search engine optimisation tips for website owners</title>
		<link>http://www.webmatters.co.nz/2011/02/search-engine-optimisation-tips-for-website-owners/</link>
		<comments>http://www.webmatters.co.nz/2011/02/search-engine-optimisation-tips-for-website-owners/#comments</comments>
		<pubDate>Fri, 18 Feb 2011 01:30:17 +0000</pubDate>
		<dc:creator>Michelle Sullivan</dc:creator>
				<category><![CDATA[Search Engine Optimisation]]></category>

		<guid isPermaLink="false">http://www.webmatters.co.nz/?p=908</guid>
		<description><![CDATA[If you asked five search-engine-optimisation experts how they would optimise your website, you would probably get five quite different replies, as every expert has their own ideas about the &#8216;web recipe&#8217; that Google in particular is looking for. However, there are optimisation methods that are widely accepted, and a good search engine optimiser will provide [...]]]></description>
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		<title>How to use SEO to get a return on your website investment</title>
		<link>http://www.webmatters.co.nz/2011/02/how-to-use-seo-to-get-a-high-return-on-your-website-investment/</link>
		<comments>http://www.webmatters.co.nz/2011/02/how-to-use-seo-to-get-a-high-return-on-your-website-investment/#comments</comments>
		<pubDate>Fri, 18 Feb 2011 01:27:21 +0000</pubDate>
		<dc:creator>Michelle Sullivan</dc:creator>
				<category><![CDATA[Search Engine Optimisation]]></category>

		<guid isPermaLink="false">http://www.webmatters.co.nz/?p=907</guid>
		<description><![CDATA[You can get a return on your search engine optimisation investment through: Increased sales. More newsletter subscribers. More visitors to your website. More emails and enquiries. High website conversion rates The majority of websites are found through the top three search engines, which are Google, Yahoo and MSN. People searching for information don’t usually go [...]]]></description>
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		<title>Do you need search engine optimisation?</title>
		<link>http://www.webmatters.co.nz/2011/02/do-you-need-search-engine-optimisation/</link>
		<comments>http://www.webmatters.co.nz/2011/02/do-you-need-search-engine-optimisation/#comments</comments>
		<pubDate>Fri, 18 Feb 2011 01:25:30 +0000</pubDate>
		<dc:creator>Michelle Sullivan</dc:creator>
				<category><![CDATA[Search Engine Optimisation]]></category>

		<guid isPermaLink="false">http://www.webmatters.co.nz/?p=906</guid>
		<description><![CDATA[Though it sounds like SEO experts should optimize search engines, what they really do is optimize websites so they perform well in the search engines. Search Engine Optimization (SEO) involves making very specific changes to a website’s content and HTML coding, to help improve the website’s ranking on the search engines. SEO experts will undertake [...]]]></description>
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		<title>An introduction to website search engine optimisation</title>
		<link>http://www.webmatters.co.nz/2011/02/an-introduction-to-website-search-engine-optimisation/</link>
		<comments>http://www.webmatters.co.nz/2011/02/an-introduction-to-website-search-engine-optimisation/#comments</comments>
		<pubDate>Fri, 18 Feb 2011 01:21:36 +0000</pubDate>
		<dc:creator>Michelle Sullivan</dc:creator>
				<category><![CDATA[Search Engine Optimisation]]></category>

		<guid isPermaLink="false">http://www.webmatters.co.nz/?p=905</guid>
		<description><![CDATA[Website optimisation includes search engine optimisation and search engine marketing and making your website more persuasive and useful. Off-line marketing can bring visitors to your site, but to get the most out of your website you need to be highly visible on the search engines. Website optimisation will give you the competitive edge you have [...]]]></description>
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		<title>How to get into Google in a hurry!</title>
		<link>http://www.webmatters.co.nz/2009/01/how-to-get-into-google-in-a-hurry/</link>
		<comments>http://www.webmatters.co.nz/2009/01/how-to-get-into-google-in-a-hurry/#comments</comments>
		<pubDate>Mon, 05 Jan 2009 23:48:15 +0000</pubDate>
		<dc:creator>Michelle Sullivan</dc:creator>
				<category><![CDATA[Internet Marketing]]></category>
		<category><![CDATA[Search Engine Optimisation]]></category>

		<guid isPermaLink="false">http://www.webmatters.co.nz/?p=393</guid>
		<description><![CDATA[Lately I&#8217;ve been delighted and also quite amused to discover just how quickly one of my new website articles is indexed by Google.  I&#8217;m delighted because pages are showing up in the search results within hours and I get traffic from the searches within hours as well. The amusement stems from me trying to further [...]]]></description>
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		<title>Simple Design Rules for your Website</title>
		<link>http://www.webmatters.co.nz/2008/10/simple-design-rules-for-your-website/</link>
		<comments>http://www.webmatters.co.nz/2008/10/simple-design-rules-for-your-website/#comments</comments>
		<pubDate>Wed, 15 Oct 2008 09:39:58 +0000</pubDate>
		<dc:creator>Michelle Sullivan</dc:creator>
				<category><![CDATA[Search Engine Optimisation]]></category>

		<guid isPermaLink="false">http://www.webmatters.co.nz/?p=345</guid>
		<description><![CDATA[What constitutes a good website design can be very subjective but there are some simple design rules that everyone instinctively recognises even if they are not conscious of them. Follow these rules and your website will impress your visitors and most importantly your design won’t get in the way of your message. Utilisation of white [...]]]></description>
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		<title>Quick Tips to Increase your Online Visibility</title>
		<link>http://www.webmatters.co.nz/2008/10/quick-tips-to-increase-your-online-visibility/</link>
		<comments>http://www.webmatters.co.nz/2008/10/quick-tips-to-increase-your-online-visibility/#comments</comments>
		<pubDate>Wed, 15 Oct 2008 09:36:50 +0000</pubDate>
		<dc:creator>Michelle Sullivan</dc:creator>
				<category><![CDATA[Search Engine Optimisation]]></category>

		<guid isPermaLink="false">http://www.webmatters.co.nz/?p=343</guid>
		<description><![CDATA[A primary goal of any business website is to be highly visible online for your target market.  To achieve this you need to rank within the top ten in Google for your industry keyword search phrases  and have links on relevant websites (such as web portals or website directories). To increase your online visibility you [...]]]></description>
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		<title>Website Grader, Free SEO Tool</title>
		<link>http://www.webmatters.co.nz/2008/03/website-grader-free-seo-tool/</link>
		<comments>http://www.webmatters.co.nz/2008/03/website-grader-free-seo-tool/#comments</comments>
		<pubDate>Mon, 10 Mar 2008 23:48:48 +0000</pubDate>
		<dc:creator>Michelle Sullivan</dc:creator>
				<category><![CDATA[Search Engine Optimisation]]></category>
		<category><![CDATA[SEO]]></category>

		<guid isPermaLink="false">http://www.webmatters.co.nz/2008/03/11/website-grader-free-seo-tool/</guid>
		<description><![CDATA[Yesterday I discovered the Website Grader site. It&#8217;s a free tool to judge how SEO friendly your site is and gives you a total score based on quite a few different criteria. As I&#8217;m usually working on other people&#8217;s websites (like the proverbial builder who never quite gets his own house in order), it was [...]]]></description>
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