Classic Coupes and Collectables came to Web Matters looking for a way to email their customers about their most recent vehicles. Web Matters suggested using an HTML email template that could be saved as an Outlook MSG file and used over and over again. This is by far one of the simplest methods of sending [...]
The two web tools I am the most ‘fanatic’ about, have come together. MailChimp is a great email marketing system and WordPress is the best blogging software around. Now you can quickly add your MailChimp email newsletter sign up form into the sidebar of your WordPress blog. This is great news! You can get the [...]
MailChimp is by far my favourite email marketing tool. I recommend it to all of my Web Matters clients, with a number of them using it and loving it for its simplicity and usability (and of course the fantastic results they can get). Well, the code monkeys at MailChimp are making it even better than [...]
I’ve just recently advised a client to make ensure there is some plain text within their email campaigns, rather than just embedding one large image as the entire promotion. My main reason for this advice is that email programmes often turn images off in emails. So if you’ve got just one image as your entire [...]
