fbpx Skip to content

About Michelle Sullivan @ Web Matters

Michelle is a Christchurch New Zealand website designer with over 20 years of website design and marketing experience.


Hello, welcome, and thank you for checking out my web design services.

Since 1996 I have held a number of roles within the web industry, I've worked as a web designer, copywriter, online marketer, and search engine optimiser. I have also been a production manager in charge of a team of designers and developers and a marketing manager.

In 2006, I became a self-employed web designer specialising in small business website design and online marketing. I pride myself on my professionalism, creativity and attention to detail.

Quick Summary

  • Studied law, economics and marketing at Otago University
  • Graduated with an LLB from Otago University and admitted to the 'Bar'
  • Studied psychology extramurally at Massey University
  • Self-taught and 'on the job' web design skills
  • Actively learns new skills from business coaches, online workshops and business courses

Skills & Abilities

  • HTML & CSS Coding
  • Responsive web design
  • WordPress theme design
  • Photoshop design
  • Copywriting
  • Search engine optimisation
  • Photography

Web Design Tools

  • Adobe Creative Cloud membership, with access to latest Adobe web design tools including Dreamweaver CC, Photoshop CC and many more Adobe applications
  • Microsoft Office
  • Dropbox and Google Drive account
  • Typekit Account for Adobe Fonts
  • Multiple Developer Licenses for the most popular website software

susan-ryderWorking with Michelle at Web Matters has been a wonderful experience both on a professional level and I feel now as a friend. Michelle is very talented and full of great ideas for creating great web sites. Her manner and skills are very professional and we worked very well together. I would recommend Michelle to anyone wanting to set up a site or use her photography skills.”

Susan Ryder, New Zealand Artist

Career History for Michelle

My career track into web design was not exactly a conventional one, but then anyone working in this industry who is over a certain age, trained for a different career.

My training was in law, and I completed a Law Degree at Otago University and was admitted to the bar as a Barrister and Solicitor. While searching for full-time legal work I took a temporary job at a start-up internet company. I loved every minute of it and was encouraged by the web designer to learn as much as I could. The law career got put on permanent hold.

Since that time, I've worked full-time in web design as the webmaster of a national tourism website. I helped establish a brand new web development company and became one of its directors as well as its production manager. For several years I managed a team of web designers and developers. I later sold my interest in the company and took a well-earned world trip. On my return, I took up a position in search engine optimisation and specialised in that area until moving back into marketing and then back into website production management.

In 2006 I was ready to 'dance to my own beat' so took on two new challenges - self-employment and extramural study.

I've always been interested in human behaviour, so I enrolled in two level 1 Psychology papers at Massey. It was a big year and let's just say I wouldn't recommend combining launching a new business and extramural study. However, I have found the basic psychology I learned very useful in website marketing.

In 2007, and very much on impulse, I started a daily photo blog about Christchurch - Christchurch Daily Photo. Every day I post a new photo of Christchurch to the blog and have kept going ever since then!

The blog has grown in popularity and has a large following on Facebook. It has also taught me a lot about social media marketing and the benefits of blogging.

Over a decade later and I'm still relishing the challenges and opportunities of running my own website design business.

Leave a Comment

You must be logged in to post a comment.