About Michelle Sullivan @ Web Matters

My story and how I became a web designer.


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My business might be little, but over the years it has done big things for others.

After all, it is your success that drives mine.

Studying the Law

As a teenager in the 1980's I decided to become either a corporate lawyer or a criminal barrister. Computers were far from my mind, and something the geeks used in the computer club. Little did I know, that in just a few years time, I'd out-geek them all.

After some hard work and study, I was accepted into Otago Law School, graduated with my law degree, completed my professional's qualification and was admitted to the bar as a Barrister and Solicitor. I was on my way!

Job Hunting in a Recession

I picked a very bad year to graduate, New Zealand was in a recession and law firms had to top-up the fidelity fund after a major case of legal fraud. Things were tight, and even the best law graduates were finding it hard going.

Early 1990's - What's this Internet stuff all about?

While searching for full-time legal work I took a temporary job at a start-up internet company. I quickly discovered I had a real passion and calling for this work - loving every minute of exploring this brand new internet thing.

A resignation brings an opportunity

In many ways, I owe my career to some incredibly geeky people who convinced me I had an aptitude for this kind of work. When they moved on, they encouraged me to take over their responsibilities. The legal career was put on permanent hold.

Early 2000's Building Internet and Web Businesses with Others

  • I became the webmaster of a national tourism website.
  • I helped establish a brand new web development company
  • Took the web company through a business incubator and became one of its directors as well as its studio manager.
  • I sold my shares in the company and took a well-earned break to see the world
  • My next role was a job doing mostly search engine optimisation and I specialised in that area before moving into marketing and content generation and then back into studio management.

2006 - Time for Self Employment

By 2006, I was ready to go into business for myself. I took a giant leap of faith and started Web Matters. My client base grew very quickly due to word of mouth and some excellent search engine rankings.

Time for some more study...

I've always been interested in human behaviour, so I enrolled in two level 1 Psychology papers at Massey. It was a big year and let's just say I wouldn't recommend launching a new business and doing extramural study. However, I have found the basic psychology I learned very useful in website marketing and discovered that I can do stats.

2007 - I start Blogging

In 2007, and very much on impulse, I started a photoblog about Christchurch - Christchurch Daily Photo. The blog has grown in popularity and has a following on Facebook. It has also taught me a lot about social media marketing and the benefits of blogging. I'm not always consistent in my posting, as work now keeps me pretty busy.

Now, I spend my days helping my clients to engage with their clients and tell their story and reach their personal and professional goals.

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