About Michelle

Michelle is a Christchurch New Zealand website designer with over 20 years of website design and marketing experience.


Quick Summary

  • Studied law, economics and marketing at Otago University
  • Graduated with an LLB from Otago University
  • Studied psychology extramurally at Massey University
  • Self-taught and 'on the job' web design skills

Skills & Abilities

  • HTML & CSS Coding
  • Responsive web design
  • WordPress theme design
  • Photoshop design
  • Copy writing
  • Search engine optimisation
  • Photography

Web Design Tools

  • Adobe Creative Cloud membership, with access to latest Adobe web design tools including Dreamweaver CC, Photoshop CC and many more Adobe applications
  • Microsoft Office
  • Dropbox and Google Drive account
  • TypeKit Account for Adobe Fonts
  • Multiple Developer Licenses for popular WordPress plugins

Hello, welcome, and thank you for checking out my web design services.  Since 1996 I have held the following roles with the web industry; web designer, copy writer, online marketer, and search engine optimiser. I have also been a production manager in charge of a team of designers and developers and a marketing manager. In 2006, I became a self-employed web designer specialising in WordPress website design and online marketing. I pride myself on my professionalism, creativity and attention to detail.

Career History for Michelle

My career track into web design was not exactly a conventional one, but then anyone working in this industry who is over a certain age, trained for a different career.

My training was in law, and I completed a Law Degree at Otago University, and was admitted to the bar as a Barrister and Solicitor. While searching for full time legal work I took a temporary job at a start-up internet company. I loved every minute of it and was encouraged by the web designer to learn as much as I could. The law career got put on permanent hold.

Since that time, I've worked full-time in web design as the web master of a national tourism website. I helped establish a brand new web development company and became one of its Directors as well as its Production Manager. For several years I managed a team of web designers and developers. I later sold my interest in the company and took a well earned world trip. On my return, I took up a position in search engine optimisation and specialised in that area until moving back into marketing and then back into website production management.

In 2006 I was ready to 'dance to my own beat' so took on two new challenges - self employment and extramural study.

I've always been interested in human behaviour, especially in the work place, so I enrolled in two level 1 Psychology papers at Massey. It was a big year and let's just say I wouldn't recommend launching a new business and extramural study. However, I have found the basic psychology I learned very useful in website marketing.

In 2007, and very much on impulse, I started a daily photo blog about Christchurch - Christchurch Daily Photo. Every day I post a new photo about Christchurch to the blog.

The blog has grown in popularity and has a large following on Facebook. It has also taught me a lot about social media marketing and the benefits of blogging.

I'm now relishing the challenges and opportunities of running my own website design business.

susan-ryderWorking with Michelle at Web Matters has been a wonderful experience both on a professional level and I feel now as a friend. Michelle is very talented and full of great ideas for creating great web sites. Her manner and skills are very professional and we worked very well together. I would recommend Michelle to anyone wanting to set up a site or use her photography skills.”

Susan Ryder, New Zealand Artist

What Now?

Hello... hey you’ve reached the end of the page. It’s not really the end, it could be just the beginning. So start by reading my client criteria page, check out the website portfolio, then fill in the website project enquiry form.

Leave a Comment

You must be logged in to post a comment.