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The Web Matters' Blog

Helpful tips on how to get the most out of your website and online marketing.

Free online graphic design tools anyone can use

By Michelle Sullivan | November 3, 2017

It’s hard to replace a really good graphic designer – they’ve got some ‘mad’ skills that take years to learn, along with a natural ability to match colours and place content in ways that are often foreign to non-designers (such as a healthy respect for ‘white space’). If you’re lucky enough to have a graphic designer on your team, then the pain point of having to come up with attractive and engaging graphics for your blog or social media channels won’t be a problem for you. Now if you are like many small and medium-sized business or a  sole entrepreneur trying…

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Finding and researching fonts for your website or social media posts

By Michelle Sullivan | November 2, 2017

The right font can make or break a design so it pays to do a little bit of research or even a bit of online snooping to learn about the fonts that look the best on websites. Fortunately, you don’t have to be that much of a sleuth if you know a few tricks – so here are a few web designer insider tips that will turn you into a font guru overnight. Tip 1: What’s the font used on that website?  If you’ve ever fallen in love with another website’s font (hey it happens all the time) but have no…

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My first website in a day website build

By Michelle Sullivan | October 27, 2017

For the first time this year, I have offered a ‘website in a day’ build option. Today has been my first website build using this system. I was lucky enough to have an existing client excited by the prospect of working with me over a whole day to get their new website live in ONE DAY! With good planning and organisation, it’s certainly possible to achieve this with a simple website. The website https://www.paulhardingbrownedesign.co.nz has been developed to complement the No Boundaries Furniture website – as the business is also offering a more artistic furniture design and build option or art galleries…

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SSL, Google’s ‘Not Secure’ warning and your website – what you need to know about adding SSL to your website and how to do it

By Michelle Sullivan | October 6, 2017

SSL is suddenly a hot topic thanks to Google. So here’s some information to help you make an educated decision about your SSL requirements. Now, anything to do with website security can become quite a complex topic very quickly. So my goal here is to inform you about SSL (giving you some background information) while hopefully not overwhelming you with too much jargon or technical information. If you are short of time, go for the ‘in a nutshell’ for a short read. So what the heck is actually happening? Well, the image below shows the warning that will be displayed…

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G Suite for your email and office set up

By Michelle Sullivan | September 25, 2017

I’m frequently asked for email recommendations. It’s a big topic, as there are many options available and they can differ considerably in their features, ease of use, cost and reliability. Due to all the different options available, it can become quite confusing very quickly. Email is the lifeblood of any business, so it’s important to get it right, and the last thing you want is to find your email is offline, or just not up to the job. So what does a modern business need in email these days? Ideally, you will want: Easy to set up and use Very…

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Shopify Payments launching in New Zealand

By Michelle Sullivan | June 16, 2017

As of June 23, all New Zealand merchants will be able to accept credit cards directly with Shopify. This is great news for merchants wanting an easy set up – as it eliminates the need for a merchant account and a 3rd party payment gateway. With Shopify payments you are automatically set up to accept all major credit cards. Start your 14-day free trial of Shopify today!

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Website Care Plans for WordPress Sites

By Michelle Sullivan | May 4, 2017

Website technology changes very rapidly, meaning websites are no longer ‘set and forget’.  So just like your desktop software, WordPress (the software that runs your website) must be kept up to date to keep your site working optimally and to make it more secure. Just a few years ago, there was a lot less need for ongoing support of WordPress websites. But today, WordPress is getting more complex, is updated a lot more, and there are greater security risks that need to be reduced. Your website is a crucial part of your business and therefore requires extra care to make…

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Why strong branding leads to a better website design and why it might be time for a re-think about your logo

By Michelle Sullivan | January 30, 2017

Many a web designer has sat at their computer monitor in quiet despair, looking at a glowing blank screen wondering how on earth they’ll integrate their client’s logo into a website design they can live with.  A logo may seem like a small part of a website design, but it can have a large impact on how a website is designed or perceived. Many of the businesses I work with have invested a lot of time, effort and money into developing a brand strategy with a beautifully crafted logo. They are very clear about how their business should be represented…

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Here’s a useful guide for when you’ve been delegated the company website

By Michelle Sullivan | January 4, 2017

It’s a New Year, and with it, you may have gained a new responsibility – the company website. Now if the website has been a bit of ‘hot potato’ within the business, then things could be a little disorganised. Now, even if you think things are sorted, there’s all of those things you ‘don’t know you don’t know’ and that can catch you out. So here’s our guide you can work through to make sure you are all sorted for 2017. Where to Start It can be stressful managing a website, but you are not alone – as there are…

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Thinking about buying and using a premium WordPress theme on your website? Here’s a few things you need to know.

By Michelle Sullivan | December 15, 2016

If you are on a budget, using a Premium WordPress theme from a theme marketplace can seem like a dream solution – you get lots of bells and whistles for a very small monetary investment. Except, based on my past experience assisting clients to do just that, the dream can quickly turn into a frustrating and protracted nightmare. I no longer work with themes like this, read on to find out why… WordPress is hugely popular – it now powers 27% of the websites online. Numbers like that attract attention and people seeking to make money go where the demand…

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The Google Mobile Update and making WordPress websites responsive – don’t panic

By Michelle Sullivan | April 22, 2015

There’s been a lot of comment online about Google’s update to its search engine algorithm (the formula it uses to rank websites in search). Every few years Google does a major update to the algorithm – no doubt making changes that are aligned with its overall goal of providing its users with the best search results possible , while also ‘not being evil’ (see http://www.google.co.nz/about/company/philosophy/ for Google’s business philosophy). Now with some of the recent coverage in the media, one might think non-mobile sites will be disappearing in all of the search engine results overnight – which would be a)…

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Website Content Creation Guide – tips on how to write your web page content

By Michelle Sullivan | July 23, 2014

Creating the content for your website can be a challenging task as it’s often difficult to know what’s important and where to start. To help you out, I’ve put together this guideline with some helpful website content writing tips. Some quick website content writing tips: Put the most important information at the top of the website People skim read websites, so make your content easy to read by using short paragraphs, and informative headings to separate content sections Use bullet points to emphasise key areas about your business, but keep the bullet points to around 7 items Start by describing…

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Hi, welcome to the blog, I hope you find the information helpful. The blog posts are written for website owners who are looking to get the most out of their websites and online marketing. There are also many articles answering common WordPress and website issues.

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