The Google Mobile Update and making WordPress websites responsive – don’t panic

By Michelle Sullivan | April 22, 2015

There’s been a lot of comment online about Google’s update to its search engine algorithm (the formula it uses to rank websites in search). Every few years Google does a major update to the algorithm – no doubt making changes that are aligned with its overall goal of providing its users with the best search results possible , while also ‘not being evil’ (see for Google’s business philosophy). Now with some of the recent coverage in the media, one might think non-mobile sites will be disappearing in all of the search engine results overnight – which would be a)…

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Website Content Creation Guide – tips on how to write your web page content

By Michelle Sullivan | July 23, 2014

Creating the content for your website can be a challenging task as it’s often difficult to know what’s important and where to start. To help you out, I’ve put together this guideline with some helpful website content writing tips. Some quick website content writing tips: Put the most important information at the top of the website People skim read websites, so make your content easy to read by using short paragraphs, and informative headings to separate content sections Use bullet points to emphasise key areas about your business, but keep the bullet points to around 7 items Start by describing…

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Be Consistent and Persistent to Ensure a Successful Website

By Michelle Sullivan | April 30, 2014

Being consistent and persistent is a little maxim I have developed for updating my website. It’s a simple philosophy I apply to my design and content. Like everyone else in business, I’m busy doing the work that makes me money and I can easily let months go by without updating my own website or publishing a new blog post. I’m so preoccupied with creating other people’s websites that mine gets neglected. After a longish period of not paying sufficient attention to my own website, new business enquiries tail off and my rankings in Google being to suffer. So here are…

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How do websites accidentally go offline and what happens to your rankings?

By Michelle Sullivan | March 25, 2014

It’s never a good moment when you realise your website has gone off-line, especially if you are not sure how long it’s been down. Most people don’t visit their own website everyday, and unless they have a site monitoring system set up, weeks can go by with the website being down and no one noticing other than people trying to access it and getting no reply. So just how can websites ‘accidentally’ go off-line? In my experience, websites usually go off-line for very simple and avoidable reasons, these include: The domain name registration expired The domain name records were altered…

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A quick fix for when your website is stuck in WordPress maintenance mode

By Michelle Sullivan | March 11, 2014

Whenever you update your WordPress installation or any of the plugins via the WordPress dashboard, the website goes into ‘maintenance mode’ with a message displayed saying “Briefly unavailable for scheduled maintenance. Check back in a minute.” Maintenance mode is fine if it’s just for a minute, but if you’ve upgraded a plugin or WordPress and the message is still there, you can even find yourself locked out of the WordPress dashboard and instead of a website visitors get the maintenance message. Not good. The recommended solution (and this has worked for me) is to connect via FTP to the root…

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Mobile Friendly Websites – an introduction to responsive website design and why it’s so important

By Michelle Sullivan | March 5, 2014

If you have ever viewed a traditional website on a smart phone and had to zoom in and out to read the content, then you have been to a website that is not ‘responsive’. If on the other hand, the content displayed perfectly on your smart phone without any need to scroll horizontally or zoom, then the site was responsive. A responsive or adaptive ‘mobile friendly’ website is fast becoming a necessity into today’s online world. “More than 2.23 billion people worldwide, or 48.9% of mobile phone users, will go online via mobile at least monthly in 2014. Read more…

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Beware the extra ‘DNS’ management fee with some overseas domain name registries

By Michelle Sullivan | March 4, 2014

It really is a case of ‘buyer beware’ when purchasing domain names and services online. What can look like a great cost-saving, can in fact end up costing you more money in the long run. This is particularly the case if you use an overseas registration service for your domain name. I was recently asked to forward two new domain names to an existing website. But I was stopped in my tracks fairly quickly when I discovered I could not set up a web forward without activating ‘DNS Management’ at an additional cost. The actual domain name registration cost advertised…

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My attempt to write a blog post in fifteen minutes

By Michelle Sullivan | January 13, 2014

As I write this blog post, it is 11.42am. I’ve just completed my morning’s admin, and finished off the final writing and SEO for a website. It occurred to me, that I should spend the next 15 minutes writing a blog post to see just how far I could get with completing and publishing a blog post. Why would I want to do this you might be wondering? Well, blog writing is hard work. It can take up a lot of time. But it occurred to me, that within 15 minutes of talking to a client or a prospective client…

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Getting your photo added to Google Search Results – Google Authorship

By Michelle Sullivan | December 13, 2013

Many search results in Google now include an image of the author of the website or a blog post. If this is something you’ve noticed and wondered about, then this blog post is for you. I’ll explain what it is, why it’s beneficial and how you can add your image to your search results.

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How to register a New Zealand Domain Name

By Michelle Sullivan | November 27, 2013

Though the process of registering a domain name is quite straight forward there are a few things you need to be aware of. These are things that I keep coming across in my day to day working life as a web designer in New Zealand

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Tudor Manor Website Goes Live

By Michelle Sullivan | October 1, 2013

We put a new website live today for Tudor Manor – a Christchurch beauty therapy clinic. They also provide massage therapy and Bowen therapy. You can view the website online at

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Janice Bremer Dietitian Website

By Michelle Sullivan | June 28, 2013

June 28 2013 We put a new website live for Janice Bremer Dietitian. Janice has since sadly passed away.

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Hi, welcome to the blog, I hope you find the information helpful. The blog posts are written for website owners who are looking to get the most out of their websites and online marketing. There are also many articles answering common WordPress and website issues.