Web Matters Newsletter

By Michelle Sullivan | January 31, 2013

It’s a New Year, and time to take stock of what’s available online to help market your business. Yes, it’s confusing and things change very quickly. So think of me as your web technology guide – I’m here to bounce ideas off and support you in your online endeavours. Lately, I’ve been getting a lot of enquiries about the following topics – automating email marketing, getting started with e-commerce and which social media sites to go on. So here’s my take on the best solutions. Automating your email marketing efforts by capitalising on your blog Email marketing is hard work…

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Some of the search engine optimisation results we’ve acheived for our web design clients

By Michelle Sullivan | November 29, 2012

In this short video, I talk about search engine optimisation and some of the results I have achieved for my clients. As a web designer, I’m often asked if I ‘do SEO’. The short answer is yes. In fact, I’ve been doing SEO since before we had a name for it (back in the 1990’s). Everything I learned as a specialist SEO, I have into my web design service. That means, I like to optimise a website from the ground up – ensuring that all of the basics that will help your site rank highly are taken into consideration. Though…

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Celebrant for You, Premium WordPress Theme set up case study

By Michelle Sullivan | November 28, 2012

Celebrant for You is a new site for Suzanne Teague an Auckland marriage celebrant. Before contacting Web Matters, Suzanne had already decided on WordPress to run her website and had gotten as far as getting the hosting set up, WordPress installed and a WordPress theme purchased and installed. Things got a little tricky when it came to getting the WordPress theme to work the way it was supposed to, so she found Web Matters and asked if we could be of assistance. We were happy to oblige and within just a few short hours, we managed to turn the site…

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Why ‘keeping it simple’ is sometimes the right decision for your website

By Michelle Sullivan | June 27, 2012

As business owners we have to weigh up the choices we make about our marketing budgets. Getting a return on the advertising dollar is all important in these tough financial times. So as a small business, can you justify spending 8-10K on a website? Well it depends on what you really need. If the extra functionality is needed and financially justifiable then there is a business case for spending that kind of money. However, I often come across quite small companies who are just spending too much on their website for far too little return. Sometimes the website investment is…

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Some of the bloggers we’ve been working with recently

By Michelle Sullivan | June 20, 2012

A large part of our work is helping WordPress bloggers with their websites. Sometimes they just need an hour or two of our time to get a few things sorted. Sometimes we start from scratch with them and do the installation and set up of their WordPress theme and get them started with a few blogs. Of course the best way to illustrate just the type of work we can do is to give examples, so here are some of the bloggers we’ve been helping out recently. Bean Scribbling This is an Auckland blog written by journalist Mary Ann Percy…

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Your New Year website check list – 20 essential checks you should make on your website for 2012

By Michelle Sullivan | January 9, 2012

While you’ve been away on a break over the holiday period your website may well have hit a few snags – or you may have been so busy at the end of the year that a few things have been overlooked. The start of a New Year is an excellent time to run some quick checks of your website to make sure everything is in good working order.

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How to be prepared for an earthquake

By Michelle Sullivan | July 7, 2011

I wrote this on the Saturday of the week following the February 2011 Christchurch earthquake. It was 11 days out from ‘quake day’ and we didn’t have power, running water or sewerage. Many people can’t begin to imagine what that must be like – and I was one of them as in the September 2010 earthquake we got power and water on quickly unlike some suburbs. But now I know what it’s like, so here’s some advice I’ve learned from my personal experience of 3 large quakes and thousands of after shocks of various sizes. The purpose of this article…

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Monitoring your new website

By Michelle Sullivan | February 18, 2011

Once your web site has been online for 6-8 weeks, do a report on your web site’s results to date. You should have access to your web site’s statistics to check your unique visitors for the last calendar month, and you will be able to see which search engines have started to send you visitors. Also keep a record of how many enquiries you have had from the website and the resulting sales. Two months may be a little on the early side to be expecting a return on the money you have spent on the site, but you should…

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Hi, welcome to the blog, I hope you find the information helpful. The blog posts are written for website owners who are looking to get the most out of their websites and online marketing. There are also many articles answering common WordPress and website issues.