Search Engine Optimisation

Link Popularity is the term used to describe how many websites link to your website. It is an important part of search engine marketing as many search engines factor link popularity into their search algorithms. A good link popularity can help you get high rankings in the search engines. Many website owners become frustrated with…

If you asked five search-engine-optimisation experts how they would optimise your website, you would probably get five quite different replies, as every expert has their own ideas about the ‘web recipe’ that Google in particular is looking for. However, there are optimisation methods that are widely accepted, and a good search engine optimiser will provide…

You can get a return on your search engine optimisation investment through: Increased sales. More newsletter subscribers. More visitors to your website. More emails and enquiries. High website conversion rates The majority of websites are found through the top three search engines, which are Google, Yahoo and MSN. People searching for information don’t usually go…

Though it sounds like SEO experts should optimize search engines, what they really do is optimize websites so they perform well in the search engines. Search Engine Optimization (SEO) involves making very specific changes to a website’s content and HTML coding, to help improve the website’s ranking on the search engines. SEO experts will undertake…

Website optimisation includes search engine optimisation and search engine marketing and making your website more persuasive and useful. Off-line marketing can bring visitors to your site, but to get the most out of your website you need to be highly visible on the search engines. Website optimisation will give you the competitive edge you have…

What constitutes a good website design can be very subjective but there are some simple design rules that everyone instinctively recognises even if they are not conscious of them. Follow these rules and your website will impress your visitors and most importantly your design won’t get in the way of your message. Utilisation of white…

A primary goal of any business website is to be highly visible online for your target market.  To achieve this you need to rank within the top ten in Google for your industry keyword search phrases  and have links on relevant websites (such as web portals or website directories). To increase your online visibility you…

I used this fairly basic but highly effective method of project management to work out how to get a rather large website live within a few weeks. It was a daunting prospect but once it was all on the wall it was suddenly manageable. This is also a great way of flowcharting processes that you’re…

Well, yes it did – the test was with my Christchurch daily photo blog and a post published half an hour before the search. Click on the thumbnail to see the results (my photo blog is highlighted in yellow) The only thing I was not too keen on, was that the Google url’s came up…