Website Owner’s Guide

Who to include in the website decision making process

February 18, 2011

Consult with your staff and management team about the website development, as they can provide you with valuable ideas and feedback. Talk to colleagues and friends that have had websites created or re-vamped and ask them about their experiences. You may also like to consult with your: Advertising or branding […]

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Working out your website design budget

February 18, 2011

Many web design companies will charge you per page or per hour, others will have a set price for a package deal. If you want a fairly straightforward 10-15 page website you can expect to pay anywhere from $1,000 to $3,000 dollars – perhaps even less. Prices can differ greatly […]

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Evaluating your online competition

February 18, 2011

It never hurts to find out what the competition are up to online. So write down the names of your three top competitors. Now look at their websites. If you don’t know their web site address go to Google and enter in their company name and geographic location. Print out […]

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Designing your website for your target audience

February 18, 2011

What target audience do you want to attract for you website? Will they be teenagers, 20-35 year olds or are they 35-50 or beyond? Is your audience going to be predominantly male or female, married couples, singles or families? People of different age groups and genders are going to respond […]

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How to register a New Zealand domain name

February 18, 2011

To register a New Zealand domain name you use an authorised domain name registrar. To find out which companies are authorised domain name registers visit the website of the domain name commissioner. From there you will find a long list of domain name registry companies all offering to be your […]

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How to plan for a successful website

February 18, 2011

The first step to ensuring your website is a success is to have a strategy. Even just a little planning done at the beginning of your website development can save you from frustration and disappointment at the end. So let’s take a look at some of the areas you need […]

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Website key performance indicators – what to measure

January 18, 2008

Is your website a success? Not sure of the answer? You’re not alone. Website owners around the world are scratching their heads and wondering if their website should be doing better than it is. It starts with your expectations. What was the intended purpose of the website? Perhaps you just […]

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