Website Planning Guide

The perfectionist’s guide to getting a website developed – focus on progress over perfection

By Michelle Sullivan

Do you identify as a perfectionist? If so, you’re not alone, many people find themselves in what can feel like an impossible situation, they want every project completed to an extremely high standard but within a set time-frame and budget. Also, keep in mind, that often you may not be seeing a website that’s fully…

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Here’s a useful guide for when you’ve been delegated the company website

By Michelle Sullivan

It’s a New Year, and with it, you may have gained a new responsibility – the company website. Now if the website has been a bit of ‘hot potato’ within the business, then things could be a little disorganised. Now, even if you think things are sorted, there’s all of those things you ‘don’t know…

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How to launch your new website

By Michelle Sullivan

Once your website has been proofed, tested, signed off, uploaded and tested again by your web designer, you can launch the website. After all the hard work it is great to see your website go live! But don’t forget to turn your attention to web marketing to make the most out of your investment. Let…

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Planning your website updates

By Michelle Sullivan

One of the main reasons why some web sites are successful over others is because they regularly up date their content. At a minimum try and up date your site once a month. Talk to your web designer about having a maintenance contract for your site or look into having a content management system. Content…

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Working out the pages and content your website needs

By Michelle Sullivan

One of the hardest parts of putting together a site is deciding exactly what pages you need and the content that should go onto each page. A lot of this depends upon the purpose of the website and its target audience. Once you have finalised these areas jot down the the page ideas that come…

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Setting milestones for your website development

By Michelle Sullivan

The best practice is to set a ‘go live’ date with your web designer and stick to it! Make sure your online date is realistic though. Can you really provide the information to your web designer within the time frame they need to format it? Talk with your web designer about their production schedule, can…

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How to brief your website designer

By Michelle Sullivan

The web design brief is an important document and your designer should provide you with one to complete before work begins. The brief will be your instructions to your web designer, and should set out your design preferences. This will give your web designer a guide to work from when they prepare your design concepts.…

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Who to include in the website decision making process

By Michelle Sullivan

Consult with your staff and management team about the website development, as they can provide you with valuable ideas and feedback. Talk to colleagues and friends that have had websites created or re-vamped and ask them about their experiences. You may also like to consult with your: Advertising or branding company Graphic artist Marketing consultant…

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Working out your website design budget

By Michelle Sullivan

Many web design companies will charge you per page or per hour, others will have a set price for a package deal. If you want a fairly straightforward 10-15 page website you can expect to pay anywhere from $1,000 to $3,000 dollars – perhaps even less. Prices can differ greatly between design companies. If you…

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Evaluating your online competition

By Michelle Sullivan

It never hurts to find out what the competition are up to online. So write down the names of your three top competitors. Now look at their websites. If you don’t know their web site address go to Google and enter in their company name and geographic location. Print out the main pages of your…

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