You can get a return on your search engine optimisation investment through:
- Increased sales.
- More newsletter subscribers.
- More visitors to your website.
- More emails and enquiries.
- High website conversion rates
The majority of websites are found through the top three search engines, which are Google, Yahoo and MSN. People searching for information don’t usually go past the first three pages of search results, which on most engines is up to 30 results (approximately 10 per page). So, if your website is not ranking within the top 30 places you are going to miss out on a lot of potential visitors.
To be positioned in the top thirty results, you really need to understand how search engines rank websites, what content and technical factors they take into account, and what can go wrong (such as accidentally spamming a search engine and having your website banned). This whole area is becoming more detailed and complex as the search engines change their business models and tweak their ranking algorithms.
Of course, search engines will often index your website anyway as they ‘crawl’ the web looking for new links. You may even get a high rank for your relevant keywords. But, competition is heating up, and the chances are high that your site will not rank as well as it could, and overall you will be disappointed with the lack of enquiries and sales you get.
The world wide web keeps growing at a phenomenal pace, so you need every tool available to gain a competitive advantage. SEO services are definitely one way of gaining that advantage, especially if your competitors are not having their websites optimized.
Never underestimate the power of a high rank on a search engine. With high rankings websites can easily increase their visitors by 40 to 50% within months of having a site optimised, and I have seen sites increase their sales by 40% within months of SEO.