Blogging can help with search engine optimisation as it allows you to create fresh content on the website, it adds to your online credibility (demonstrating you are an expert in your subject) and it can be a wonderful tool to help with social media marketing.
Who should blog?
Anyone with something to write about! Blogging is particularly useful for companies that offer professional services with specialised knowledge or expertise. Blogging is also fantastic for creative people such as artists, writers and sculptors.
Did you know that Blogs rank really well in the Search Engines?
Google in particular loves blogs. Why? Because blogs are mostly text, have deep linking structures, and if done properly are updated frequently.