Email Marketing

Sneak Peak at the revamped MailChimp

By Michelle Sullivan

MailChimp is by far my favourite email marketing tool. I recommend it to all of my Web Matters clients, with a number of them using it and loving it for its simplicity and usability (and of course the fantastic results they can get). Well, the code monkeys at MailChimp are making it even better than…

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Your email campaigns can get you blacklisted

By Michelle Sullivan

I’ve just recently advised a client to make ensure there is some plain text within their email campaigns, rather than just embedding one large image as the entire promotion. My main reason for this advice is that email programmes often turn images off in emails. So if you’ve got just one image as your entire…

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