About WordPress - Content Management
Web Matters develops all of their websites in the WordPress publishing system. So let's find out what it is, why we use it and how WordPress will benefit your business.
What is WordPress?
WordPress is an open-source content management system - which is online software that manages the content of a website via a 'dashboard'.
WordPress is very popular and powers around 27% of the websites (as of November 2016) - that's a lot by the way. It was developed initially to run web blogs (blogs), but now it's used for almost anything you can imagine (including online shops and membership systems).
Tens of thousands of web developers from all over the world contribute to the further development of WordPress and associated web services.
Why do we use it?
Firstly we know it really well. We trust it - it's not going anywhere and there are many companies and professionals that make their living from WordPress so it's very well supported. It's really good at what it does.
Much of the software that extends WordPress is free, so it can make for a very affordable solution (and the commercial software is still reasonably priced).
There is also an awesome 'community' around WordPress that helps and support each other so they can in turn help and support others, that includes software developers, bloggers, consultants, designers, and Automatic - the company behind WordPress.
While WordPress is an awesome tool for building websites, it's not always the right solution for every website - especially more complex and demanding sites that need a lot of custom development.
Because WordPress is so popular and widespread, it is a target for hackers trying to infect websites with Malware (along with other content management systems). This means it's really important to keep the WordPress software, plugins and theme files up to date.
That's why we offer WordPress Website Care Plans, that include things like regular off site backups, two factor authentication for logins, and adding software that blocks 'brute force' attempts to gain access to the site.
Key Benefits to Businesses:
Short Learning Curve - we've trained a lot of people in how to use WordPress, and have found there is a relatively short learning curve for users to get going with site updates due to the intuitive design of the WordPress administration system.
There's probably a 'plugin for that' - functionality can be extended considerably with additional WordPress plugins (software add on's). If you would like extra features or functions added to your site, there is a good chance that a plugin exists to do the job.
It's Ubiquitous and Well Supported
Because WordPress is everywhere, it's well supported. That means you are not going to get stuck in a system that will be defunct overnight or no longer supported.
It's not 'proprietary software'
That's software that a private company has developed and never releases the code to anyone. They will have probably developed the system 'in house' and may have limited resources to develop it as much as needed. You'll often find that if you want to move, your content is 'locked' into their system and you'll need to start from scratch with your website.
A little story about how a 'loss' can transform a business....
Back in 2007, I lost a website job - even though the prospect had a personal preference to work with me. But money was tight, and the quote they got from another web designer was significantly smaller than mine. After making enquiries, I found out the other designer was using 'WordPress' to build the site.
I was confused, as back then, we only used WordPress for blogs. So I started digging into WordPress and learning everything I could, there were very few designers using WordPress from what I could see, but that only encouraged me to learn everything I could. By 2008 I was so entranced and embedded into the WordPress system that I attended 'WordCamp' in Sydney and had my eyes opened even further as to how awesome WordPress was (even back then!).
Fast forward nearly ten years, and I am still learning about WordPress, as it continues to evolve and develop in ways we could never have imagined back in 2007. Michelle