Website Care Plans for WordPress Sites

By Michelle Sullivan | May 4, 2017

Website technology changes very rapidly, meaning websites are no longer ‘set and forget’.  So just like your desktop software, WordPress (the software that runs your website) must be kept up to date to keep your site working optimally and to make it more secure. Just a few years ago, there was a lot less need for ongoing support of WordPress websites. But today, WordPress is getting more complex, is updated a lot more, and there are greater security risks that need to be reduced. Your website is a crucial part of your business and therefore requires extra care to make…

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WordPress Security Notice – Update Now, WordPress site defacement warning

By Michelle Sullivan | February 8, 2017

There has been a security issue with an older version of WordPress and all WordPress web sites should be immediately updated to the latest version of WordPress which is version 4.7.2. Sites that are running older versions of this software are vulnerable to being hacked with site defacement. Depending on the configuration of your website, the WordPress upgrade may have happened automatically, but some sites are not updating and should be checked manually. For more information on this issue view the the following posts from security firms and WordPress: https://blog.sucuri.net/2017/02/wordpress-rest-api-vulnerability-abused-in-defacement-campaigns.html https://make.wordpress.org/core/2017/02/01/disclosure-of-additional-security-fix-in-wordpress-4-7-2/ https://blog.cloudflare.com/protecting-everyone-from-wordpress-content-injection/ If your website is hosted with Web Matters and…

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Why strong branding leads to a better website design and why it might be time for a re-think about your logo

By Michelle Sullivan | January 30, 2017

Many a web designer has sat at their computer monitor in quiet despair, looking at a glowing blank screen wondering how on earth they’ll integrate their client’s logo into a website design they can live with.  A logo may seem like a small part of a website design, but it can have a large impact on how a website is designed or perceived. Many of the businesses I work with have invested a lot of time, effort and money into developing a brand strategy with a beautifully crafted logo. They are very clear about how their business should be represented…

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Here’s a useful guide for when you’ve been delegated the company website

By Michelle Sullivan | January 4, 2017

It’s a New Year, and with it, you may have gained a new responsibility – the company website. Now if the website has been a bit of ‘hot potato’ within the business, then things could be a little disorganised. Now, even if you think things are sorted, there’s all of those things you ‘don’t know you don’t know’ and that can catch you out. So here’s our guide you can work through to make sure you are all sorted for 2017. Where to Start It can be stressful managing a website, but you are not alone – as there are…

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Thinking about buying and using a premium WordPress theme on your website? Here’s a few things you need to know.

By Michelle Sullivan | December 15, 2016

If you are on a budget, using a Premium WordPress theme from a theme marketplace can seem like a dream solution – you get lots of bells and whistles for a very small monetary investment. Except, based on my past experience assisting clients to do just that, the dream can quickly turn into a frustrating and protracted nightmare. I no longer work with themes like this, read on to find out why… WordPress is hugely popular – it now powers 27% of the websites online. Numbers like that attract attention and people seeking to make money go where the demand…

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Welcome to my very long overdue new website

By Michelle Sullivan | December 1, 2016

As they say, good things take time, but if you’d have told me this time last year (roughly when I started planning and developing this new site) that I’d take a full year to get it online, I’d have been rather surprised.   It’s been quite a journey though and I’m glad I’m finally here and the website is finally up. I was starting to suffer from ‘analysis paralysis’ – overthinking everything and then worrying I’d not thought of everything. So bear with me over the coming weeks, as no doubt there will be a few tweaks and issues here…

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The Google Mobile Update and making WordPress websites responsive – don’t panic

By Michelle Sullivan | April 22, 2015

There’s been a lot of comment online about Google’s update to its search engine algorithm (the formula it uses to rank websites in search). Every few years Google does a major update to the algorithm – no doubt making changes that are aligned with its overall goal of providing its users with the best search results possible , while also ‘not being evil’ (see http://www.google.co.nz/about/company/philosophy/ for Google’s business philosophy). Now with some of the recent coverage in the media, one might think non-mobile sites will be disappearing in all of the search engine results overnight – which would be a)…

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Website Content Creation Guide – tips on how to write your web page content

By Michelle Sullivan | July 23, 2014

Creating the content for your website can be a challenging task as it’s often difficult to know what’s important and where to start. To help you out, I’ve put together this guideline with some helpful website content writing tips. Some quick website content writing tips: Put the most important information at the top of the website People skim read websites, so make your content easy to read by using short paragraphs, and informative headings to separate content sections Use bullet points to emphasise key areas about your business, but keep the bullet points to around 7 items Start by describing…

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Being consistent and persistent are critical to the success of your website

By Michelle Sullivan | April 30, 2014

Being consistent and persistent is a little maxim I have developed for updating my website. It’s a simple philosophy I try to apply to my design and content. Like everyone else in business I’m busy doing the work that makes me money and I can easily let months go by without updating my own website or publishing a new blog post. I’m so preoccupied with creation other businesses websites that my website gets pushed to the back of my mind. Now to counteract this, what I have learned over the years is that being persistent and consistent are critical to…

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How do websites accidentally go offline and what happens to your rankings?

By Michelle Sullivan | March 25, 2014

It’s never a good moment when you realise your website has gone off-line, especially if you are not sure how long it’s been down. Most people don’t visit their own website everyday, and unless they have a site monitoring system set up, weeks can go by with the website being down and no one noticing other than people trying to access it and getting no reply. So just how can websites ‘accidentally’ go off-line? In my experience, websites usually go off-line for very simple and avoidable reasons, these include: The domain name registration expired The domain name records were altered…

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A quick fix for when your website is stuck in WordPress maintenance mode

By Michelle Sullivan | March 11, 2014

Whenever you update your WordPress installation or any of the plugins via the WordPress dashboard, the website goes into ‘maintenance mode’ with a message displayed saying “Briefly unavailable for scheduled maintenance. Check back in a minute.” Maintenance mode is fine if it’s just for a minute, but if you’ve upgraded a plugin or WordPress and the message is still there, you can even find yourself locked out of the WordPress dashboard and instead of a website visitors get the maintenance message. Not good. The recommended solution (and this has worked for me) is to connect via FTP to the root…

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Mobile Friendly Websites – an introduction to responsive website design and why it’s so important

By Michelle Sullivan | March 5, 2014

If you have ever viewed a traditional website on a smart phone and had to zoom in and out to read the content, then you have been to a website that is not ‘responsive’. If on the other hand, the content displayed perfectly on your smart phone without any need to scroll horizontally or zoom, then the site was responsive. A responsive or adaptive ‘mobile friendly’ website is fast becoming a necessity into today’s online world. “More than 2.23 billion people worldwide, or 48.9% of mobile phone users, will go online via mobile at least monthly in 2014. Read more…

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Hi, welcome to the blog, I hope you find the information helpful. The blog posts are written for website owners who are looking to get the most out of their websites and online marketing. There are also many articles answering common WordPress and website issues.

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